Cafe Scene in Victoria, B.C. - coffeecrew.com - victoria, b.c. canada (#)
„Produced on premises by a fridge sized gelato machine nicknamed "Momma", their Italian Gelato is the cities best. The Italian Bakery provides the bulk of their breads and the coffee is illy. Rated "most beautiful baristas in Victoria" year after year, the guys and gals tending the espresso machines are well trained.“
http://www.coffeecrew.com/articles/.../ cafe-scene-in-victoria,-b.c.-3.html - Cached
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„Italy has a highly fragmented market dominated by traditional cafés. The three main coffee roasters (Illy, Segafredo Zanetti, Lavazza) have all entered the Italian market through their own coffee chain concepts. Coffee chains in the French market are mainly composed of coffee bar concepts put forward by large roasters, such as Segafredo Zanetti (Segafredo Espresso) and Nestlé (Café Nescafé).“
http://www.teaandcoffee.net/1104/world.htm
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„Your choice will be complicated because different blends of raw beans respond differently to the impact of the roast. Espresso blends in the classic northern Italian style, like the famous Illy Caffe, combine coffees from Brazil that are naturally sweet, low-acid, and full-bodied. These Brazil beans need only a moderately dark roast to muffle their already mild acidity and develop their inherent sweetness. On the other hand, many West-Coast American espresso blends are heavy with powerful, high-grown, brightly acidy beans from Central America that literally need to be tamed by a roast dark sufficiently to mute their powerful acidity.“
http://www.coffeereview.com/ reference.cfm?id=203
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„Italian roasters Illy entered the China market two years ago after several years of research and introduced their coffee to coffee shops and retail outlets. Unlike most of their competitors, Illy produces just one blend, mostly Brazilian arabica, and according to its Hong Kong-based Asia Pacific representative Stefano Tamaro, it was pleasantly surprised to discover that despite misgivings that their darker roast would not be accepted by the Asian palate. "Young consumers share a taste for a darker roast," said Tamaro, "sales are growing slowly in Asia, even in Japan." He notes that in general, Asian consumers tend to avoid stronger tasting blends, "While middle aged men may prefer black espresso, the younger consumers tend to avoid strong tastes.“
http://www.indiacoffee.org/newsletter/2004/april/ bazaar_buzz.html
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„This bar set (says "illy espresso") comes in a two tone light purple and blue colour pattern, and has writing in Italian.“
http://www.coffeekid.com/other/illycups/ 1999_2005_photos
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„"This latest innovation was created by a team of thirty continuously dedicated people working for many months on precision Swiss-German machinery modified and improved in illy's own Italian way. We are delighted to bring illy's latest innovation to the American coffee-drinker," he added.“
http://www.illyusa.com/pr/new_can_launch.htm
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