Café de Colombia - QUALITY OF LIFE (#)
„The Coffee Fund is supported directly by the growers and indirectly by consumers of Colombian Coffee with special contributions levied on coffee exports. Under Colombian legislation, resources derived from these contributions must be reinvested for the benefit of the coffee growers and development of the coffee industry. The Coffee Fund protects the grower by providing valuable income stabilization via the domestic minimum support price. For instance, when prices of Colombian Coffee in the international market (Colombian International Price) plummeted in the early 1990’s, the Coffee Fund’s resources guaranteed that growers received the Domestic Minimum Price for their crop, thus covering the $1.5 billion shortfall and shielding them from potentially devastating effects.“
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
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„Recognized as the forerunner in marketing and promoting a pure, 100% coffee origin, the Colombian Coffee program is a joint effort between the National Federation of Coffee Growers of Colombia and roasters around the world to promote brands that consist of 100% Colombian Coffee.“
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Café de Colombia - Colombian Coffee News
„Colombian Coffee Federation Welcomes Oxfam Coffee Crisis Report “
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Café de Colombia - HISTORY OF THE LOGO
„Featuring Juan Valdez (the quintessential cafetero), his mule, and the Colombian mountains in the background, the purpose of the logo is to identify and serve as a seal of guarantee to the brands that do indeed consist of 100% Colombian Coffee as approved by the National Federation of Coffee Growers of Colombia. In 1982, it was introduced to consumer advertising; however, given the limited number of 100% Colombian Coffee brands in the market -- 9 small supermarket brands -- at the time its presence was limited to print advertising. In 1983, the logo was added to consumer spot television advertising as 100% Colombian Coffee brands featuring the logo were introduced in regional markets. By 1987 there were nearly 30 supermarket brands and at this point the logo was included in all creative materials on a national basis.“
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Café de Colombia - QUALITY OF LIFE
„In Colombia, a tradition of quality is rooted in the soil and in the hearts of the people who nurture the Colombian Coffee beans that grow there. This dedication to quality pervades the entire organizational structure of the Colombian Coffee industry. It is Colombia’s investment in quality that ensures that Colombian Coffee is the richest coffee in the world ®. “
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