Café de Colombia - PROCESSING (#)
„They go on to the only mechanical means of help for the farmer, the de-pulping machine. This machine removes the pulp off of the two seeds that are in the center of each berry. The two beans found in the berry are flat on one side and rounded on the other. The pulp, or the red covering that you see, goes back to the soil as fertilizer for new plants and seeds while the beans, still encased in a tough parchment husk, go to large concrete tanks.“
http://www.juanvaldez.com/menu/history/ processing.html - Cached
See Technorati for links to this site, see Alexa for related sites and search this website for ›Machine‹.
„Freezing is not necessary to maintain the flavor. Keep beans and ground coffee in an air-tight container. Make sure not to buy large quantities of coffee at a time (no more than a month's worth.) * Store the airtight container in a slightly cool, dark place at a temperature between 50º and 70ºF.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
-
Cached
Café de Colombia - OUR CAMPAIGN
„For this it created a parallel print campaign featuring Juan Valdez "grabbing life by the beans," or having fun with diverse adventure or extreme sports such as surfing, snowboarding and hang-gliding. This campaign begun running in 1994 and continues to run parallel to the image and logo campaigns to remind younger consumers that drinking Colombian Coffee is a fun experience. The Agency In order to launch its initial advertising campaign back in the late 1950's, the National Federation of Coffee Growers of Colombia hired the New York based agency Doyle Dane Bernbach to create an advertising campaign that would set their product apart. Doyle Dane Bernbach created the character of Juan Valdez ®, to represent the typical coffee grower in Colombia and launched the educational campaign that made Colombian Coffee a household name.“
http://www.juanvaldez.com/menu/advertising/
-
Cached
Café de Colombia - Grab Life by the beans Campaña
„Café de Colombia - Grab Life by the beans Campaña Campaña GRAB LIFE BY THE BEANS“
http://www.juanvaldez.com/menu/advertising/ print_grab.html
-
Cached
„If roasting is too short, the oils won't be brought to the surface and the coffee will have a nutty flavor and lack consistency. Dark roasted beans contain less acid, have slightly less caffeine than lighter roasted beans and have a shorter shelf life, due to the amount of oils on the surface. In darker roasts, it is the roast's smoky, pungent, burnt taste that dominates overtaking the bean's natural flavor. Many times the dark roast's burnt taste will mask beans that are low in flavor and quality.“
http://www.juanvaldez.com/menu/history/ roasting.html
-
Cached
BSCA - BSCA Certified Roasted Coffees - ASTRO CAFÉ
„From a chemical point of view, the main difference between the two types of beans is found in the percentage of caffeine: 1-1.7 in Arabica and 2-4.5 in Robusta beans.“
http://www.bsca.com.br/ certified.php?lang=en&certified_id=4
-
Cached
Archived in Machine