Café de Colombia - OUR CAMPAIGN (#)
„This campaign started shortly after the logo was created in 1981 and continues to run today to remind consumers how to buy the product. The 1990's: The "Grab Life by the Beans" Campaign The 1990's signaled the introduction and surge of the espresso bars which brought with them a new generation of younger coffee drinkers. Café de Colombia recognized this growing group of younger consumers and addressed it in its communications mix. For this it created a parallel print campaign featuring Juan Valdez "grabbing life by the beans," or having fun with diverse adventure or extreme sports such as surfing, snowboarding and hang-gliding.“
http://www.juanvaldez.com/menu/advertising/ - Cached
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„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
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Café de Colombia - TEMPERATURE
„Café de Colombia - TEMPERATURE Temperature plays a crucial role in preparing a good cup of coffee. When brewing, the correct temperature allows the right amount of coffee to be extracted. Brewing Coffee should not be brewed for more than 8 minutes.“
http://www.juanvaldez.com/menu/preparation/ temperature.html
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„The length of time, as well as temperature of the roast, are crucial in producing a quality cup of coffee, as well as determining which characteristics will be emphasized or muted. If roasting is too short, the oils won't be brought to the surface and the coffee will have a nutty flavor and lack consistency. Dark roasted beans contain less acid, have slightly less caffeine than lighter roasted beans and have a shorter shelf life, due to the amount of oils on the surface. In darker roasts, it is the roast's smoky, pungent, burnt taste that dominates overtaking the bean's natural flavor.“
http://www.juanvaldez.com/menu/history/ roasting.html
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Café de Colombia - Turkish coffee
„Put aside and let stand for one or two minutes, repeat process three times. Before serving, add a few drops of cold water to allow all the grounds to settle at the bottom of the coffee-pot.“
http://www.juanvaldez.com/menu/preparation/recipes/ turkish.html
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Café de Colombia - Coffee makers
„-Vacuum- The vacuum method is certainly the most unique way of preparing coffee. Attractive and sophisticated, it also makes excellent coffee - that is, once you have mastered this peculiar method. In stove top or table top versions, the glass globed vacuum pot produces a full-flavored brew.“
http://www.juanvaldez.com/menu/preparation/ coffee-makers.html
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