Café de Colombia - OUR CAMPAIGN (#)
„Within Colombia, the Federation provides a network of agricultural expertise and quality control to insure the highest standards for Colombian Coffee. Around the world, Federation offices work with appropriate trade and media channels within each country to promote the consumption of Colombian Coffee. To promote Colombian Coffee consumption it was first necessary to let consumers know why Colombian Coffee is a better product, hence to teach them the amount of care and labor that goes into growing and harvesting Colombian Coffee as well as the ideal climatic conditions that are hard to find in other countries. The initial educational campaign consisted on television commercials that would show Juan Valdez, Colombian Coffee's longtime spokesperson, in the coffee fields hand-picking the beans at the moment of prime ripeness.“
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„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
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Café de Colombia - 70 Years of Fair and Ethical Trading
„One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income. Extra revenue generated when international prices are higher is held in reserve in order to maintain a minimum price when the international price drops.“
http://www.juanvaldez.com/menu/history/ ethics.html
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
http://www.juanvaldez.com/menu/about/
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„Recognized as the forerunner in marketing and promoting a pure, 100% coffee origin, the Colombian Coffee program is a joint effort between the National Federation of Coffee Growers of Colombia and roasters around the world to promote brands that consist of 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/100percent/
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Café de Colombia - Colombian Coffee News
„Colombian Coffee Federation Welcomes Oxfam Coffee Crisis Report “
http://www.juanvaldez.com/menu/news/
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