Café de Colombia - OUR CAMPAIGN (#)
„This campaign started in the early sixties and carried on throughout the early eighties. Much in the tradition of the quality-oriented eighties consumer, Colombian Coffee launched a campaign that would address this concern and desire for quality products which are almost invariably associated with a high profile image. This gave birth to the image campaign which had as its main purpose to create a positive image of Colombian Coffee among consumers as well as one of superiority. The campaign focused on illustrations of extreme demand in humorous, sophisticated settings.“
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
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Café de Colombia - 70 Years of Fair and Ethical Trading
„All profits are channeled back to the cafeteros and their communities. One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income.“
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„Café de Colombia - YUKON YUKON Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
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Café de Colombia - SASKATCHEWAN
„Café de Colombia - SASKATCHEWAN SASKATCHEWAN Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
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„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
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