Café de Colombia - OUR CAMPAIGN (#)
„The initial educational campaign consisted on television commercials that would show Juan Valdez, Colombian Coffee's longtime spokesperson, in the coffee fields hand-picking the beans at the moment of prime ripeness. This helped consumers understand that Colombian beans are grown and picked by dedicated men, with little or no help from machines in excellent climatic conditions with plenty of rain, sun, and volcanic soil. At this point consumers became convinced of Colombian Coffee's superiority. This campaign started in the early sixties and carried on throughout the early eighties.“
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
http://www.juanvaldez.com/menu/about/
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Café de Colombia - 70 Years of Fair and Ethical Trading
„All profits are channeled back to the cafeteros and their communities. One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income.“
http://www.juanvaldez.com/menu/history/ ethics.html
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„Café de Colombia - YUKON YUKON Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
http://www.juanvaldez.com/menu/brands/area/ yukon.html
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„Café de Colombia - MANITOBA MANITOBA Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
http://www.juanvaldez.com/menu/brands/area/ manitoba.html
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„To help identify these brands, the Federation created a Colombian Coffee trademark, which features Juan Valdez, his mule and the Colombian mountains. When seen on any brand, this trademark ensures that you are getting 100% Colombian Coffee which has been approved by the Federation's rigorous quality control standards. Is Colombian Coffee a brand?“
http://www.juanvaldez.com/menu/100percent/
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