Café de Colombia - JUAN VALDEZ (#)
„Juan Valdez's most recent travels have been in conjunction with promoting Café de Colombia's latest sports sponsorships, where his presence always draws a crowd and enhances media coverage. Juan was a prominent figure at the 1995 US Open, where he became a true tennis connoisseur watching some of the year's most exciting matches; in March, 1996 he actually fitted on some skis at the Café de Colombia Alpine Ski World Cup Finals in Lillehammer, Norway; in August, 1996 he headed to Montreal and Toronto for Canada's international women's and men's tennis championships, where he supplied the spectators with free 100% Colombian Coffee throughout the tournament. ( Once back from the trip, we had trouble getting him to revert back to "Buenos Días" after having said "Bonjour" for the better part of his stay there.) For more information see Café de Colombia's Sports Sponsorships Why is Juan Valdez so known? Show up anywhere with him and the majority of the people are bound to point, yell out a greeting or come up and ask for his autograph.“
http://www.juanvaldez.com/menu/advertising/ juan.html - Cached
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Café de Colombia - OUR CAMPAIGN
„Many roasters have launched high end brand extensions which consist of exclusively 100% Colombian Coffee. In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle.“
http://www.juanvaldez.com/menu/advertising/
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„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
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Café de Colombia - TEMPERATURE
„Café de Colombia - TEMPERATURE Temperature plays a crucial role in preparing a good cup of coffee. When brewing, the correct temperature allows the right amount of coffee to be extracted. Brewing Coffee should not be brewed for more than 8 minutes.“
http://www.juanvaldez.com/menu/preparation/ temperature.html
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
http://www.juanvaldez.com/menu/about/
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Café de Colombia - Turkish coffee
„Put aside and let stand for one or two minutes, repeat process three times. Before serving, add a few drops of cold water to allow all the grounds to settle at the bottom of the coffee-pot.“
http://www.juanvaldez.com/menu/preparation/recipes/ turkish.html
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