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Café de Colombia - Historia del logotipo

Café de Colombia - Historia del logotipo ()

  „En 1983 fue agregado a los comerciales televisivos, mientras las marcas de 100% Café de Colombia que incluían el logotipo eran lanzadas en los mercados regionales. Hacia 1987 habían casi 30 marcas de supermercado, y en ese momento el logotipo fue incorporado en todos los productos creativos con proyección nacional. Versiones del Logotipo Se crearon dos versiones: Versión Norteamericana: "100% Colombian Coffee" Versión Internacional: "Café de Colombia" En 1995, en un esfuerzo por globalizar la marca, la Federación decidió retirar progresivamente la versión inglesa del logotipo. Fue sugerido por programas publicitarios frecuentes, incluyendo inversiones multinacionales en los medios de comunicación y patrocinios deportivos de alcance mundial, que el uso de un mismo logotipo a través de las fronteras crearía una mayor conciencia, al mismo tiempo que reduciría la confusión de los consumidores.“

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Some slightly related:

Global Exchange : Activist Network Global Exchange : Activist Network

  „Thus, if an Ithaca restaurant is supplied by deLima, it's easy to lobby them to add the deLima Fair Trade coffee from El Salvador, it's delicious, organic, mountain-grown, enviro-friendly. (mail order is www.delimacoffee.com).“

http://www.globalexchange.org/campaigns/fairtrade/coffee/activists/ 116.html - Cached

Lutherans Pursue Good Coffee, Fairly - Fair Trade Coffee Project - Lutheran World Relief Lutherans Pursue Good Coffee, Fairly - Fair Trade Coffee Project - Lutheran World Relief

  „Coffee was first grown in El Salvador as a cash crop in 1841 and quickly became a dominant export, she said. As time passed those who ruled the land began exercising greater control over the coffee-farming business, pushing the majority of the population out of fertile valleys, Goldberger said.“

http://www.lwr.org/coffee/elcanr.asp - Cached

Coffee crisis: thanks to God and fair trade we're not starving - Fair Trade Coffee Project - Lutheran World Relief Coffee crisis: thanks to God and fair trade we're not starving - Fair Trade Coffee Project - Lutheran World Relief

  „It was a word of hope in a country where low prices are forcing thousands of farmers to stop farming. Our group of Lutherans, Methodists, Episcopalians and Catholics was visiting El Salvador to learn more about fair trade, its importance to small farmers, and the impact of the LWR Coffee Project and similar initiatives.“

http://www.lwr.org/coffee/elsal.asp - Cached

Fair Trade: A Taste of Justice - Fair Trade Coffee Project - Lutheran World Relief Fair Trade: A Taste of Justice - Fair Trade Coffee Project - Lutheran World Relief

  „"We used to live in houses made of corn husks," says Don Miguel Sifontes, president of a coffee cooperative that sells to Equal Exchange in El Salvador. "Now we have better work, better schools, homes of adobe, and a greater brotherhood of decision-makers."“

http://www.lwr.org/coffee/justice.asp - Cached


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