Café de Colombia - Coffee makers (#)
„-Vacuum- The vacuum method is certainly the most unique way of preparing coffee. Attractive and sophisticated, it also makes excellent coffee - that is, once you have mastered this peculiar method. In stove top or table top versions, the glass globed vacuum pot produces a full-flavored brew.“
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Café de Colombia - OUR CAMPAIGN
„Within Colombia, the Federation provides a network of agricultural expertise and quality control to insure the highest standards for Colombian Coffee. Around the world, Federation offices work with appropriate trade and media channels within each country to promote the consumption of Colombian Coffee. To promote Colombian Coffee consumption it was first necessary to let consumers know why Colombian Coffee is a better product, hence to teach them the amount of care and labor that goes into growing and harvesting Colombian Coffee as well as the ideal climatic conditions that are hard to find in other countries. The initial educational campaign consisted on television commercials that would show Juan Valdez, Colombian Coffee's longtime spokesperson, in the coffee fields hand-picking the beans at the moment of prime ripeness.“
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„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
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Café de Colombia - TEMPERATURE
„Café de Colombia - TEMPERATURE Temperature plays a crucial role in preparing a good cup of coffee. When brewing, the correct temperature allows the right amount of coffee to be extracted. Brewing Coffee should not be brewed for more than 8 minutes.“
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Café de Colombia - JUAN VALDEZ
„Juan Valdez's most recent travels have been in conjunction with promoting Café de Colombia's latest sports sponsorships, where his presence always draws a crowd and enhances media coverage. Juan was a prominent figure at the 1995 US Open, where he became a true tennis connoisseur watching some of the year's most exciting matches; in March, 1996 he actually fitted on some skis at the Café de Colombia Alpine Ski World Cup Finals in Lillehammer, Norway; in August, 1996 he headed to Montreal and Toronto for Canada's international women's and men's tennis championships, where he supplied the spectators with free 100% Colombian Coffee throughout the tournament. ( Once back from the trip, we had trouble getting him to revert back to "Buenos Días" after having said "Bonjour" for the better part of his stay there.) For more information see Café de Colombia's Sports Sponsorships Why is Juan Valdez so known? Show up anywhere with him and the majority of the people are bound to point, yell out a greeting or come up and ask for his autograph.“
http://www.juanvaldez.com/menu/advertising/ juan.html
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