Café de Colombia - BY ROAST (#)
„The length of time, as well as temperature of the roast, are crucial in producing a quality cup of coffee, as well as determining which characteristics will be emphasized or muted. If roasting is too short, the oils won't be brought to the surface and the coffee will have a nutty flavor and lack consistency. Dark roasted beans contain less acid, have slightly less caffeine than lighter roasted beans and have a shorter shelf life, due to the amount of oils on the surface. In darker roasts, it is the roast's smoky, pungent, burnt taste that dominates overtaking the bean's natural flavor.“
http://www.juanvaldez.com/menu/history/ roasting.html - Cached
See Technorati for links to this site, see Alexa for related sites and search this website for ›Roasting‹.
Café de Colombia - OUR CAMPAIGN
„Many roasters have launched high end brand extensions which consist of exclusively 100% Colombian Coffee. In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle.“
http://www.juanvaldez.com/menu/advertising/
-
Cached
„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/preparation/ perfect.html
-
Cached
CoffeeKid - Home Roasting Coffee
„Take a look at the following sections that cover homeroasting. I hope to add to this section from time to time as I discover new ways to roast coffee, new tools to do it, or new discoveries.“
http://www.coffeekid.com/other/homeroast
-
Cached
Why Home Roast? (INeedCoffee.com)
„There are websites, newsgroups and books dedicated to homeroasting. Of particular interest is the Home Coffee Roasting Mailing List at Sweet Maria's . Sweet Maria's is regarded as the premier resource for the home coffee roaster. In addition to home roasting equipment, you can find a huge selection of green beans available for sale in small batches for very reasonable prices.“
http://www.ineedcoffee.com/00/11/whyroast/
-
Cached
Café de Colombia - HISTORY OF THE LOGO
„Rights to use the Logo To obtain the right to use the logo, the product must meet certain minimum standards. The logo is licensed to be used only on whole bean or ground roast coffee, caffeinated or decaffeinated, without flavor enhancers. These coffee brands are subject to quarterly quality control tests by the National Federation of Coffee Growers of Colombia. Failure to pass these tests can lead to the revocation of the trademark license.“
http://www.juanvaldez.com/menu/logo.html
-
Cached
Archived in Roasting