Café de Colombia - TV 90's (#)
„Coffee Shop - Build (TV:30), [2MB] (mov)“
http://www.juanvaldez.com/menu/advertising/tv/ main90s-netscape2.html - Cached
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
http://www.juanvaldez.com/menu/about/
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Café de Colombia - 70 Years of Fair and Ethical Trading
„All profits are channeled back to the cafeteros and their communities. One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income.“
http://www.juanvaldez.com/menu/history/ ethics.html
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Café de Colombia - QUALITY OF LIFE
„To achieve it’s goals, the Coffee Fund has also invested in a network of private businesses that provide the cafeteros with the resources necessary to support the marketing of Colombian Coffee. The Federation’s association with these businesses testifies to the uniqueness of the organization and Colombia’s long-term commitment to the coffee industry. These business alliances further attest to the importance of the coffee industry to Colombia’s economy and social structure by offering the following services to the cafeteros:“
http://www.juanvaldez.com/menu/advertising/ more_quality.html
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Café de Colombia - OUR CAMPAIGN
„Many roasters have launched high end brand extensions which consist of exclusively 100% Colombian Coffee. In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle.“
http://www.juanvaldez.com/menu/advertising/
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„Café de Colombia - YUKON YUKON Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
http://www.juanvaldez.com/menu/brands/area/ yukon.html
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