Café de Colombia - 70 Years of Fair and Ethical Trading (#)
„All profits are channeled back to the cafeteros and their communities. One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income.“
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
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Café de Colombia - QUALITY OF LIFE
„To achieve it’s goals, the Coffee Fund has also invested in a network of private businesses that provide the cafeteros with the resources necessary to support the marketing of Colombian Coffee. The Federation’s association with these businesses testifies to the uniqueness of the organization and Colombia’s long-term commitment to the coffee industry. These business alliances further attest to the importance of the coffee industry to Colombia’s economy and social structure by offering the following services to the cafeteros:“
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Café de Colombia - OUR CAMPAIGN
„Around the world, Federation offices work with appropriate trade and media channels within each country to promote the consumption of Colombian Coffee. To promote Colombian Coffee consumption it was first necessary to let consumers know why Colombian Coffee is a better product, hence to teach them the amount of care and labor that goes into growing and harvesting Colombian Coffee as well as the ideal climatic conditions that are hard to find in other countries. The initial educational campaign consisted on television commercials that would show Juan Valdez, Colombian Coffee's longtime spokesperson, in the coffee fields hand-picking the beans at the moment of prime ripeness. This helped consumers understand that Colombian beans are grown and picked by dedicated men, with little or no help from machines in excellent climatic conditions with plenty of rain, sun, and volcanic soil.“
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„Café de Colombia - QUEBEC QUEBEC Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
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„The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Colombian Coffee.“
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