BSCA - News (#)
„It is like calling French wine Marseilles or Le Havre after the port that it is shipped from. Santos is a common term for bulk commodity grade natural that Brazil produces in huge volume for the multinational roasting giants - you know, the guys in the Oxfam report for whom coffee is one of thousands of brands in the portfolio. Santos is bulked together from farms all over Brazil, and cannot be traced back to individual growers any more than vin de table can be traced to any particular vineyard. Santos (or Swedish or 3/4 mtgb) is the definition of industrial coffee.“
http://www.bsca.com.br/news.php?lang=en&an_id=7 - Cached
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BSCA - Brazil Specialty Coffee Association
„To organize and hold the 3rd and 4th annual versions of the Cup of Excellence Competition, which occurs in two phases, with a pre-selection by a Brazilian jury and a finalist selection by an international jury consisting of 20 coffee cuppers from major Brazilian specialty coffee importing countries. Subsequently, to hold the Cup of Excellence Auction of the winning lots on the Internet. The competition is supported and disclosed by international consultants who are exponents of the specialty coffee market in their countries and has a strong component of training the Brazilian coffee cuppers through sessions with the international jury“
http://www.bsca.com.br/strategies.php?lang=en
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BSCA - Activities - Brazil Cup of Excellence® Competition and Auction - 2004 Edition
„What is the Cup of Excellence® ? The Cup of Excellence is a strict competition that selects the very best coffee produced in that country for that particular year. These winning coffees are chosen by a select group of national and international cuppers and are cupped at least five different times during the competition process. Only coffees that receive a score of 80 or above are allowed to move forward in the competition.“
http://www.bsca.com.br/ activities.php?lang=en&ac_id=15
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BSCA - Brazil Specialty Coffee Association
„BSCA, as manager of the Marketing Plan for Brazilian Specialty Coffees, is aware of the importance of providing the maximum amount of relevant information to all the agents of the specialty coffee segment. This will allow them to learn about, contribute with their suggestions to various strategies and participate in BSCA's actions.“
http://www.bsca.com.br/plan.php?lang=en
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„For the die-hard Santos buyers, we can only point out that no single bean of coffee grows in that port city and that a modest premium can secure a sustainably priced traceable, top quality Brazil estate coffee from Brazil’s huge wealth of regional tastes. Cup of Excellence helps to highlight the regional specials and reinforce the fact that common, commodity grade bulk untraceable, unsustainable “Santos” is really not a coffee to be used by any roaster claiming to be in the Specialty business.“
http://www.bsca.com.br/ news.php?lang=en&an_id=49&anc_id=4
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Archived in Oxfam, Coffee Brands