Blending Basics (#)
„Presumably the goal is to make a coffee that is higher in cup quality than any of the ingredients individually. But high quality arabica coffee should be able to stand alone; it should have good clean flavor, good aromatics, body and aftertaste. So one reason coffees are blended in the commercial world might be the use of lower-quality coffee in the blend. Another reason might be to create a proprietary or signature blend that leads consumers to equate a particular coffee profile with a particular brand image; consumers don't often call Starbucks by the origin names used in the coffee but simply as "a cup of Starbucks" as if the dark carbony roast tastes were somehow exclusive to that brand.“
http://www.sweetmarias.com/blending.html - Cached
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Tea & Coffee 04/04 - Product Showcase
„The ingredients are purchased from the same food distributors where families do their own shopping. The food is prepared and then packaged in a standard paper coffee cup. The cup is sealed for freshness and then topped with a coffee cup lid. PetPuccino can be stored at room temperature up to six months.“
http://www.teaandcoffee.net/0404/product.htm
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„I was only 12 years old when I was studying for a classroom presentation about coffee—the different botanical varieties and the taste profiles of arabica, robusta and liberica. At age 14, while working in my dad's retail store, I was already making a serious effort to convert 80-year-old ladies to freshly roasted Guatemala Maragogype. ("Ma'am, I can recommend a freshly roasted, very mild and mellow after-dinner, low-caffeine coffee that will make you sleep like a nightingale.")“
http://www.freshcup.com/learning.htm
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„In taking over Coffee Messiah, he wanted to get close to that strength and simplicity using the best possible ingredients. “I love hanging out in coffee shops and the whole community value,” he says. “Just about everyone who moves to Seattle wants a coffee shop. When you get here, the first thing you do is find a cool coffee shop to hang out in.”“
http://www.freshcup.com/jun03_messiah.htm
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„According to a Food Ingredients First survey, since 2000 the consumption of espresso-based drinks has increased by 68 percent, but only 4 percent of these drinks are consumed in the afternoon or evening. Thus retailers are compelled to offer a wider range of beverages, including decaffeinated coffee, herbal infusions and milk-based specialty drinks. Expanding the menu entails more responsibility for baristas.“
http://www.freshcup.com/jan04_ns1.htm
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„They come in practically every design and aren't too expensive, and they're simple to use. Offer an array of these as well as some decorative teapots and cups that complement the types of tea you offer. Your menu is heavy on Asian teas? Perhaps you should sell some cast-iron or Yixing pots.“
http://www.freshcup.com/atoz_accessories.htm
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