BBC - Press Office - Magazine sponsorship deals (#)
„BBC Good Food magazine, the UK's market leading food title, has secured an exclusive sponsorship deal with Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world. For the first time, Starbucks Coffee Company is sponsoring the BBC Good Food magazine's 2005 calendar.“
http://www.bbc.co.uk/pressoffice/commercial/worldwidestories/pressreleases/2004/.../ magazine_sponsorship.shtml - Cached
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„The company already operates 1,600 stores in North America and has been opening new stores at the rate one a day- with 350 planned for this financial year. It also operates franchises at most US airports, and in-store coffee bars at other retailers, like booksellers Barnes & Noble. One quarter of its sales comes from selling coffee beans and coffee making equipment. It has also been experimenting with other products, like coffee ice cream and a "frapucinno" cold drink.“
http://news.bbc.co.uk/hi/english/business/the_company_file/.../ 171187.stm
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„On the other hand, coffee drinkers should have no problem finding alternatives to the two rather mediocre main-menu Starbucks blends reviewed here. Smaller specialty roasters offer lots of medium-dark to dark-roasted offerings of impressive quality, and Starbucks itself produces some excellent alternatives in its "Commitment to Origin" series. (Look for the special displays of bagged wholebean coffees scattered among the other paraphernalia at Starbucks locations.) Apparently the coffee folks at Starbucks put their passion into these often outstanding limited releases (see, for example, Starbucks Serena Organic Blend, February 2004) but may be tempted to buy by number when faced with the challenge of acquiring the massive volume of coffees that go into the often sad and listless versions of the blends on the main Starbucks menu.“
http://www.coffeereview.com/article.cfm?id=88
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„Coffee Technology by Michael Sivetz and Norman DeRosier isn'tvery pertintent to the needs of specialty coffee roasters or the home roaster,but the accompanying mini-book called Coffee Quality is very interesting.It's passionately biased and verges on being a cut-n-paste revolutionarytract!“
http://www.sweetmarias.com/reading.html
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„Cappuccino in Canada! They made it official at the Canadian Coffee and Tea Expo: Rancilio is now represented by Canterbury Coffee , Canada's largest Specialty Coffee Roaster / Wholesaler (10 million pounds a year!)“
http://www.coffeekid.com/cafetalk/07-07-2003
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Archived in Starbucks Coffee Company, Coffee Company, Coffee Roaster, Roaster, Specialty Coffee




