BBC News | The Economy | Coffee prices soar after earthquake (#)
„There have been landslides across several key highways, including the main route linking the coffee zone with the key Pacific port of Buenaventura. Colombia National Coffee Growers' Federation leader Jorge Cardenas told reporters on the sidelines of an Association of Coffee Producing Countries meeting in London that although the transport infrastructure needed to export coffee could have suffered, the coffee crop itself may not have been affected by the quake. Columbia is the world's second largest coffee producer after Brazil, growing between 750,000 and one million tonnes of coffee beans a year. The economic crisis in Brazil has also put pressure on coffee prices, with internal prices in Brazil soaring by 20% in the past two weeks.“
http://news.bbc.co.uk/hi/english/business/the_economy/.../ 263275.stm - Cached
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„The Federation is committed to pursuing a total quality program in which the responsibility to protect and promote coffee quality is shared by both Colombian Coffee growers and Colombian Coffee institutions. To promote a quality distinction from other origins, the Federation has developed comprehensive programs to set, maintain, and monitor minimum quality standards for coffee exported both by the Federation and by independent exporters, as well as to promote excellence at every stage of the production and processing of Colombian Coffee.“
http://www.juanvaldez.com/menu/advertising/ more_quality.html
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„But to make an impact in a world dominated by top produce from such coffee giants as Brazil and Colombia is a formidable challenge. "We have to upgrade the quality of our coffee, everything from the picking of the beans to the last phase of production, so as to meet the standards required abroad," says the head of the national exporters association, Boonlap Nhouyvanisvong. "If we achieve that, then we believe Lao coffee can penetrate markets around the world". There are other problems too.“
http://news.bbc.co.uk/hi/english/world/asia-pacific/.../ 1900686.stm
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„In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle. In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e.“
http://www.juanvaldez.com/menu/advertising/
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„The National Federation of Coffee Growers of Colombia is truly democratic, totally controlled by the coffee farmers. To ensure democratic representation, it has a three level representative structure based on the one man one vote principle with the National Coffee Congress of elected members as the ruling body. All representatives, at all levels are coffee farmers.“
http://www.juanvaldez.com/menu/history/ ethics.html
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„In the Peak Tower is a coffee company called Pacific Coffee - cheaper than Starbucks offering same style menu. It is an excellent place to sit, drink coffee and look out from Victoria Peak over the skyline of Hong Kong and Victoria Harbour. As a customer you get free internet access and can email your friends at home.“
http://www.bbc.co.uk/holiday/.../ hong_kong_food_cafes_and_pubs.shtml
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