BBC NEWS | Talking Point | World Service at 70: Your stories (#)
„I learned to count listening to your reports and figuring out the number of bombers that went out on missions over Germany and those that returned. Years later a Spaniard named Juan Valdez chatted about the people in the little town he lived in in Britain, as a refugee I would assume from Franco's regime. On the BBC I heard Churchill and Gandhi. Those were times for giants and the BBC rose to the occasion.“
http://news.bbc.co.uk/2/hi/talking_point/ 2478411.stm - Cached
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Caffeine Health - Coffee Forum
„HELP...JUAN VALDEZ HAS RUINED MY LIFE “
http://www.coffeeforums.com/viewforum.php?f=4
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„What would Juan Valdez have to say? Tired of exporting low-value green coffee bags, Colombian coffee officials want to diversify their product and plan to sell soft drinks and energy drinks made from coffee beans.“
http://www.coffeeassoc.com/recentnews6.htm
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„To help identify these brands, the Federation created a Colombian Coffee trademark, which features Juan Valdez, his mule and the Colombian mountains. When seen on any brand, this trademark ensures that you are getting 100% Colombian Coffee which has been approved by the Federation's rigorous quality control standards. Is Colombian Coffee a brand?“
http://www.juanvaldez.com/menu/100percent/
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„Juan Valdez vs. Starbucks! “
http://www.coffeeforums.com/ viewforum.php?f=3&topicdays=0&start=100
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Café de Colombia - OUR CAMPAIGN
„In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e. the Juan Valdez logo on a coffee can or package. This campaign started shortly after the logo was created in 1981 and continues to run today to remind consumers how to buy the product. The 1990's: The "Grab Life by the Beans" Campaign The 1990's signaled the introduction and surge of the espresso bars which brought with them a new generation of younger coffee drinkers.“
http://www.juanvaldez.com/menu/advertising/
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