BBC News | BUSINESS | Starbucks takes on its critics

BBC News | BUSINESS | Starbucks takes on its critics ()

  „"A reputation is a lot easier to lose than it is to gain." Making concessions Starbucks has listened, and has gone to great lengths to eliminate products with GM content. The fact of the matter is, we have always paid prices at or above Fair Trade level Orin Smith, Starbucks chief executive In Europe, labelling is now mandatory. But it's not in the United States, and for Starbucks, it's not so easy. The company's chief executive, Orin Smith, points out that they are supplied by more than five hundred different bakeries, and that many US wheat and corn farmers use genetically modified seeds.“

http://news.bbc.co.uk/hi/english/business/newsid_1844000/ 1844618.stm - Cached

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  „Caffeine/ConvenienceYou can save a ton by giving up Starbucks , or whatever your source of ready-made coffee is.I generally make a carafe of coffee in the morning. I take some to work in a thermal mug. Hubby has some when he gets up - that's about half a carafe down.“

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  „Mail-order companies exist all over the world, from small specialist grocers to new on-line suppliers. You can also check out the legendary Starbucks for a token sample of fair trade coffee.“

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  „Starbucks serves 15 million customers a week, in almost 4,000 stores. In the McDonalds age, is this just coffee with fries?“

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  „Japanese scientists have used genetic modification technology to create a decaffeinated coffee plant - the first time it has been done, according to expert observers. Writing in the British journal Nature, the researchers say their GM plants contain roughly a third of the caffeine content of natural varieties. But it may be many years before engineered coffee beans are being used widely to make refreshing drinks in the world's cafes.“

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  „The company already operates 1,600 stores in North America and has been opening new stores at the rate one a day- with 350 planned for this financial year. It also operates franchises at most US airports, and in-store coffee bars at other retailers, like booksellers Barnes & Noble. One quarter of its sales comes from selling coffee beans and coffee making equipment. It has also been experimenting with other products, like coffee ice cream and a "frapucinno" cold drink.“

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