BBC NEWS | Business | Coca Cola ad drive seeks sparkle (#)
„Coca-Cola's new campaign will focus on promoting Coke Classic in the US market. The brand is vital to the firm's success: sales of Coke Classic and its variants, Diet Coke and Vanilla Coke, made up 60% of the drinks giant's worldwide total last year. Coca Cola is reportedly hoping to portray its brands as young, hip and down to earth at the same time. Penelope Cruz reportedly burps in one advert.“
http://news.bbc.co.uk/2/hi/business/2642271.stm - Cached
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BBC - southerncounties - Community - 3 cyclists, a motorbike and a lorry...nearly
„But it turns out that he keeps Diet Coke in it. Hundreds of little cans, all nice and chilly and ready for when he needs light refreshment.“
http://www.bbc.co.uk/southerncounties/community/learn/ lesson_7.shtml
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„In fact, I'd end up going to another coffee stand in a far off part of the building if I wanted something different. So you'll appreciate now why I needed to quickly break the worrying Diet Coke cycle with the new shopkeeper. Nip it in the bud, if you like. I'm careful now to vary what I buy anywhere and everywhere to stop such situations occurring .“
http://www.bbc.co.uk/ouch/columnists/damon/ 141103.shtml
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„The brand, with variants of coffee and tea, is currently being test-marketed, so the Coke management isn't about to reveal the roll-out plans just yet. But rest assured that once the formal launch takes place, gallons of liquid coffee will be available at the press of a button.“
http://www.indiacoffee.org/newsletter/2003/04/ bazaar-buzz.html
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BBC NEWS | South Asia | Coke sells hot drinks in India
„This is comparable to the price of ready-to-drink coffee sold in India by the Swiss company Nestle'. Coca-Cola has already been selling premium coffee from McDonald's franchise in India under the brand "Georgia Gold" at prices three to four times higher. "We think it is time to take the product from the class market to the mass market," says Mr Gupta. "Hot tea and coffee form the biggest combination in India's burgeoning beverage market." Coca-Cola has established a major presence in India's soft drinks market since it was allowed to return in 1993.“
http://news.bbc.co.uk/2/hi/south_asia/ 2453763.stm
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bbc.co.uk - Health - Awareness Campaigns - National Samaritans' Week Case Study
„It sat on my desk and I spilt coffee on it! Eventually to keep my colleague quiet I posted it - convinced that as it was by now very tatty and coffee stained I would never hear from them.“
http://www.bbc.co.uk/health/awareness/ samaritans_qa.shtml
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