BBC - h2g2 - The Fairtrade Mark (#)
„The Fairtrade Foundation and the Fairtrade MarkThe Fairtrade Foundation created the term Fairtrade to describe the goods marketed to provide support and assistance to communities ravaged by fluctuations in the global market place. It was founded by CAFOD (Catholic Foundation for Oversea Development), Christian Aid, New Consumer, Oxfam, Traidcraft and the World Development Movement, who were joined later by the Women's Institute. The foundation grants a consumer label, the Fairtrade Mark - two black interlocking F's on a white background - to products which meet internationally recognised standards of fair trade. For a more in-depth analysis of the criteria go to Fairtrade International.“
http://www.bbc.co.uk/dna/h2g2/a592706 - Cached
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BBC - h2g2 - Microbes - the Harm They Do
„Half of Athens was razed by plague in 430 BC2 . The bubonic plague that ravaged Europe in the Middle Ages - and had previously swept across India and China - was brought to Egypt by merchants fleeing the warring Crimea, where the Tartar army had been hurling the corpses of plague victims over the walls of Kaffa. New diseases such as ebola and AIDS have claimed just as many lives since their discovery. Old diseases such as tuberculosis, once thought to be controlled, are again on the rise, not only in 'third world' countries, but also in developed nations.Humans are not the only creatures susceptible to disease.“
http://www.bbc.co.uk/dna/h2g2/brunel/a1026361
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„The States have passed a resolution supporting fair trade and have agreed to provide fair trade coffee and tea at its meetings and in its offices and canteens.“
http://www.bbc.co.uk/jersey/content/articles/2004/10/.../ fairtrade_jersey_org.shtml
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BBC - h2g2 - Giving up Smoking
„Find a way to motivate yourself, and do everything you can to keep them away from you - and you from them. I got tired of that nasty, chemical taste - after all, if they really tasted as good as dedicated smokers say, there would be cigarette flavored ice cream, chewing gum, and coffee creamer. I had three left in a pack on a Wednesday morning, and I held off all day, until shortly before I went to sleep. Wednesday, Thursday, and Friday night, I smoked one cigarette at bedtime, as many people they had difficulty sleeping when they quit.“
http://www.bbc.co.uk/go/search/int/bbcguides/sa/-/dna/h2g2/brunel/ a293401
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BBC - h2g2 - Ways to Make Good Coffee
„It uses an electric pump to force not-quite-boiling water through the ground coffee at high pressure. It can be used to make espresso or medium strength coffee.The coffee made in this machine is much sweeter because the water is not boiling. In addition, the extra pressure extracts caramel from the grounds. This can be seen as a brown-coloured foam floating on the surface of the coffee.“
http://www.bbc.co.uk/dna/h2g2/a592832
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BBC - h2g2 - Advertising - U29187
„There are many theories as to why ads are placed in the most obtrusive locations of the communication flow.One theory states that ads, by surprising the viewer at unpredictable moments, catch them with their mental guards down, allowing the ad message easier passage into the viewer's mind and increasing the effectiveness of the advertising message.Another theory says that by cunningly placing ads right after a surprising revelation or some other occurance that raises a viewer's sense of anticipation, the advertising message will catch the viewer paying more attention, thereby increasing the effectiveness of the advertising message.A third theory, more cynical than the other two, points out that, as often as not, the ads are more interesting than the communication flow, and the viewer deserves a reward for making it that far. Because people, in general, usually like rewards, the ad evokes a good feeling in the viewer, and this good feeling gets associated with the product in the advertisement.It has been said that the only difference between a simple sign with the name of a product on it and a full blown print ad campaign is $20M, six months of client meetings, three weeks of allnighters, fourteen gallons of half-double-mocca-decaf, several cases of cigarettes, and too many out of control egos.It should also be noted that the best ads never actually make it to production because they are so clever as to ultimately make someone along the approval chain 1) jealous because they didn't think of the idea or 2) nervous because the idea is really that mind-boggling good. “
http://www.bbc.co.uk/dna/h2g2/classic/u29187
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