BBC - h2g2 - Lama Surya Das: You're In the Dharma Now (#)
„One of these things are the many, many stores along Pearl street selling everything from wooden Buddhas to Zafu cushions. Another is the ample amount of green tea (Celestial Seasonings is just down the road). And another is Naropa University . Naropa is a private university specializing in Buddhist studies (which is the religion that they're originally based off of).“
http://www.bbc.co.uk/dna/h2g2/classic/a286418 - Cached
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BBC - h2g2 - Boulder, Colorado, USA
„Boulder is a town about half an hour to the north of Denver, Colorado, the state capitol. It is home to the University of Colorado at Boulder, the Flatiron Mountains, Celestial Seasonings Tea, a large number of microbreweries, and a lot of hippies.Boulder is popularly described at "36 square miles of city, surrounded by reality." It's also known as "The People's Republic of Boulder." That's mainly because it is, in fact, caught in a little world all its own. It's very different from the rest of the state, one of the small outposts of Democratic thought (as in the Democrat/Republican dichotomy.) The town doesn't pay much attention to the rest of the state. It essentially does whatever the heck it wants to, withouty any regard for anywhere else.“
http://www.bbc.co.uk/dna/h2g2/classic/a88166
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BBC - collective - Thunderpump IV
„This online journey took me well beyond the boundries of common decency into the dark crevices of the most vile apsects of human nature. It took me at least two cups of Celestial Seasonings "Tension Tamer" to get back into a state resembling mental sanity. I know that ever since Homer's "Odyssey" hit the New York Times best-sellers list several thousand years ago, man is well aware that to reach a certain goal, long journeys as well as sacrifices must be made. Hence, I tried to carry the burden of what I had just witnessed with the utmost dignity - but it was not easy going, let me tell you that.“
http://www.bbc.co.uk/dna/collective/a3493136
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Tea & Coffee 04/04 - World News
„The U.S. Market for Tea and Ready-To-Drink Tea profiles market leaders such as Nestle, Lipton, Tetley, Celestial Seasonings, and Starbucks, as well as other significant players, as they grapple with the challenges of fundamentally changed conditions. Analyses of sales trends, pricing, consumption rates, marketer/brand shares, growth and decline factors, mass/specialty interaction, and increasingly rapid innovation are included. This new report is priced at $3,000 and is available for purchase at www.packagedfacts.com/pub/896517.html .“
http://www.teaandcoffee.net/0404/world.htm
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Tea & Coffee 04/03 - Modernizing Tea Promotion & Branding
„A very different type of expansion is the entry into an existing branded line of a new flavor or blend. Large companies may add entire new lines, such as Celestial Seasonings recent flavored black-tea line of seven items, requiring seven new names and labels to integrate into the overall Celestial Seasonings image of 80 different retail tea products. Modern tea promotion pays attention to the consistency of product image across all the items from the same company, to build loyalty to both the brand and the company.“
http://www.teaandcoffee.net/0403/tea.htm
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„ First, give items ample space and create a clear pathway to your merchandise. Also, pair like items together and create relationships between products, such as displaying a Yixing pot with several small cups and fresh tea samples. This is a great way to upsell customers who may have just been looking for a teapot. Instead they feel tempted to buy the full set.“
http://www.freshcup.com/atoz_accessories.htm
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