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BBC - h2g2 - Giving up Smoking

BBC - h2g2 - Giving up Smoking ()

  „Find a way to motivate yourself, and do everything you can to keep them away from you - and you from them. I got tired of that nasty, chemical taste - after all, if they really tasted as good as dedicated smokers say, there would be cigarette flavored ice cream, chewing gum, and coffee creamer. I had three left in a pack on a Wednesday morning, and I held off all day, until shortly before I went to sleep. Wednesday, Thursday, and Friday night, I smoked one cigarette at bedtime, as many people they had difficulty sleeping when they quit.“

http://www.bbc.co.uk/go/search/int/bbcguides/sa/-/dna/h2g2/brunel/ a293401 - Cached

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BBC - h2g2 - The Fairtrade Mark BBC - h2g2 - The Fairtrade Mark

  „It challenges the conventional model of international trade, offering a progressive alternative for a sustainable future.In the global free market, producers are too often exploited by those companies controlling world markets. Receiving a fairer price means they can have some of the many things consumers in the developed world take for granted, such as education for their children, an unpolluted environment, decent working conditions, a stable income and affordable health care, raising the standard of living for all the community.What's different about working with Equal Exchange is that we send our coffee directly to them without intermediaries. The extra money our cooperatives receive makes a difference in medicines and nurseries to care for our children. - Mateo Rendon of FESACORA1UCIRI (the Union of Indigenous Communities of the Isthmus Region), located in the southern Mexican state of Oaxaca, was the first group of farmers in Mexico to export coffee through the fair trade model.“

http://www.bbc.co.uk/dna/h2g2/a592706 - Cached

BBC - h2g2 - Ways to Make Good Coffee BBC - h2g2 - Ways to Make Good Coffee

  „It uses an electric pump to force not-quite-boiling water through the ground coffee at high pressure. It can be used to make espresso or medium strength coffee.The coffee made in this machine is much sweeter because the water is not boiling. In addition, the extra pressure extracts caramel from the grounds. This can be seen as a brown-coloured foam floating on the surface of the coffee.“

http://www.bbc.co.uk/dna/h2g2/a592832 - Cached

BBC - h2g2 - A tentative step - U91546

  „Either way, I intend to change that, as the three or so sentences I think I can provide on the subject will make a welcome addition to this excellent collection of connections.As for Auckland, I will leave that to the Aucklanders, who are far better equipped to discuss it than I. Infact, I think they are far better equipped to discuss Auckland than anything else, except perhaps Latte's. Feel free to discuss any of the above with somebody else. These are my views, and blinkered or not, I'll stick by them.“

http://www.bbc.co.uk/dna/h2g2/classic/a160228 - Cached

BBC - h2g2 - Advertising - U29187 BBC - h2g2 - Advertising - U29187

  „There are many theories as to why ads are placed in the most obtrusive locations of the communication flow.One theory states that ads, by surprising the viewer at unpredictable moments, catch them with their mental guards down, allowing the ad message easier passage into the viewer's mind and increasing the effectiveness of the advertising message.Another theory says that by cunningly placing ads right after a surprising revelation or some other occurance that raises a viewer's sense of anticipation, the advertising message will catch the viewer paying more attention, thereby increasing the effectiveness of the advertising message.A third theory, more cynical than the other two, points out that, as often as not, the ads are more interesting than the communication flow, and the viewer deserves a reward for making it that far. Because people, in general, usually like rewards, the ad evokes a good feeling in the viewer, and this good feeling gets associated with the product in the advertisement.It has been said that the only difference between a simple sign with the name of a product on it and a full blown print ad campaign is $20M, six months of client meetings, three weeks of allnighters, fourteen gallons of half-double-mocca-decaf, several cases of cigarettes, and too many out of control egos.It should also be noted that the best ads never actually make it to production because they are so clever as to ultimately make someone along the approval chain 1) jealous because they didn't think of the idea or 2) nervous because the idea is really that mind-boggling good.   “

http://www.bbc.co.uk/dna/h2g2/classic/u29187 - Cached


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