BBC - h2g2 - Advertising - U29187 (#)
„There are many theories as to why ads are placed in the most obtrusive locations of the communication flow.One theory states that ads, by surprising the viewer at unpredictable moments, catch them with their mental guards down, allowing the ad message easier passage into the viewer's mind and increasing the effectiveness of the advertising message.Another theory says that by cunningly placing ads right after a surprising revelation or some other occurance that raises a viewer's sense of anticipation, the advertising message will catch the viewer paying more attention, thereby increasing the effectiveness of the advertising message.A third theory, more cynical than the other two, points out that, as often as not, the ads are more interesting than the communication flow, and the viewer deserves a reward for making it that far. Because people, in general, usually like rewards, the ad evokes a good feeling in the viewer, and this good feeling gets associated with the product in the advertisement.It has been said that the only difference between a simple sign with the name of a product on it and a full blown print ad campaign is $20M, six months of client meetings, three weeks of allnighters, fourteen gallons of half-double-mocca-decaf, several cases of cigarettes, and too many out of control egos.It should also be noted that the best ads never actually make it to production because they are so clever as to ultimately make someone along the approval chain 1) jealous because they didn't think of the idea or 2) nervous because the idea is really that mind-boggling good. “
http://www.bbc.co.uk/dna/h2g2/classic/u29187 - Cached
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BBC - h2g2 - All the things I do... - U116418
„Don't have friends where you don't want to pay? Then move on.Step two get a routine me and my fiend went to Caribou Coffee every day for about 2 weeks and ordered tea. Soon the people there knew our names and we knew theirs. After you get on a first name basis get to know the people then you got step on covered.Step three be very nice.“
http://www.bbc.co.uk/dna/h2g2/alabaster/u116418
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BBC - h2g2 - Ways to Make Good Coffee
„Apparently, the corners on some cups cause the froth to collapse.There are, however, some drawbacks to the pump-operated maker: The water is not quite as hot as other methods, improving the flavour, but can be too cold if milk is added. Although the maker normally has a steam attachment for frothing milk for cappucinos, this can't be done at the same time as making the coffee, because the water is not hot enough, so you must turn on the steam attachment, wait a minute for it to warm up and then froth the milk. It is easier to froth the milk by other means, such as a swizzle stick. The machine is slow.“
http://www.bbc.co.uk/dna/h2g2/a592832
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BBC - h2g2 - The Fairtrade Mark
„It challenges the conventional model of international trade, offering a progressive alternative for a sustainable future.In the global free market, producers are too often exploited by those companies controlling world markets. Receiving a fairer price means they can have some of the many things consumers in the developed world take for granted, such as education for their children, an unpolluted environment, decent working conditions, a stable income and affordable health care, raising the standard of living for all the community.What's different about working with Equal Exchange is that we send our coffee directly to them without intermediaries. The extra money our cooperatives receive makes a difference in medicines and nurseries to care for our children. - Mateo Rendon of FESACORA1UCIRI (the Union of Indigenous Communities of the Isthmus Region), located in the southern Mexican state of Oaxaca, was the first group of farmers in Mexico to export coffee through the fair trade model.“
http://www.bbc.co.uk/dna/h2g2/a592706
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BBC - h2g2 - Giving up Smoking
„Find a way to motivate yourself, and do everything you can to keep them away from you - and you from them. I got tired of that nasty, chemical taste - after all, if they really tasted as good as dedicated smokers say, there would be cigarette flavored ice cream, chewing gum, and coffee creamer. I had three left in a pack on a Wednesday morning, and I held off all day, until shortly before I went to sleep. Wednesday, Thursday, and Friday night, I smoked one cigarette at bedtime, as many people they had difficulty sleeping when they quit.“
http://www.bbc.co.uk/go/search/int/bbcguides/sa/-/dna/h2g2/brunel/ a293401
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„However, as they expanded they stopped providing it for the general public - they only made it for places like Pickwicks, and then they phased it out altogether. The proprietor of Pickwicks asked one of the tasters at Whittards if he could have the blend, and was given it, because the taster was pleased at the idea of one of Mr Whittard's original blends still being sold. Pickwicks is the only place you can get this and it's a blend of Rosepetal, Gunpowder, Jasmine, Ceylon, Lapsang and Oomjong. It tastes sort of smokey.Pickwicks Tea & Coffee House and Merchants 82 Church Street Tewkesbury UKAs well as letting you try their teas, they also let you buy them.“
http://www.h2g2.com/a346790
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