Amazon.com: Editorial Reviews: Uncommon Grounds: The History of Coffee and How It Transformed Our World (#)
„In 1952, a campaign by the Pan American Coffee Bureau helped institutionalize the coffee break in America. And the invention of the still ubiquitous Juan Valdez in a 1960 ad campaign caused name recognition for Colombian coffee to skyrocket within months of its introduction. The Valdez character romanticizes a very real phenomenonAthe painstaking process of tending and harvesting a coffee crop. Yet the price of a tall latte in America, Pendergrast notes, is a day's wage for many of the people who harvest it on South American hillsides.“
http://www.amazon.com/exec/obidos/tg/detail/-/ 0465054676?v=glance&vi=reviews - Cached
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„But according to Ted Lingle, executive director of the Specialty Coffee Association of America (SCAA), the drink has just as much potential to become an American classic. He says the Coffee Development Group launched the first iced cappuccino during the 1984 Summer Olympics in Los Angeles. The drink received a huge response from both local and international visitors.“
http://www.freshcup.com/ mar02_coffeontherocks.htm
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„The Fair Trade industry in North America made nearly US$100 million in gross sales in the year 2000, according to a new report released this week by the Fair Trade Federation (FTF), an association of retail and wholesale outlets committed to ensuring that Third World producers are paid a basic living wage for their products.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ 177.html
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„ Introduced in North America c. 1668, coffee became a favourite American beverage after the Boston Tea Party made tea unfashionable.“
http://www.britishcoffeeassociation.org/ id27.htm
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„Most small coffee farmers live in isolated communities in some of the poorest countries in Latin America, Africa and Asia. They usually sell their coffee through middlemen, known to Central American farmers as "coyotes." With world prices in constant flux and coyotes offering the lowest price possible, farmers never know how much they'll get for their crops.“
http://www.equalexchange.com/interfaith/ucc.htm
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„America's Classic Gourmet Waffle Mix “
http://www.nesco.com/products/ product.phtml?id=228&category=1000
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