Amazon.com: Books: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time (#)

  „The success of Starbucks Coffee Company is one of the most remarkable business stories in decades, growing from a single retail store on Seattle's waterfront to a company with more than one thousand stores nationwide and a new one opening every business day. Starbucks has effected a fundamental change in American life, turning coffee into a national obsession and establishing the coffee bar as a new fixture of Main Street - a home away from home for millions of Americans. In Pour Your Heart Into It, Howard Schultz, the CEO of Starbucks, shares the passion, values, and inspiration that drive the success of this fascinating company.“

http://www.amazon.com/exec/obidos/tg/detail/-/ 0786883561?v=glance - Cached

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Some slightly related:

Amazon.com: Books: Uncommon Grounds: The History of Coffee and How It Transformed Our World

  „Ideally, we will continue to evolve as a society and consider these factors when we choose our coffee. It is the beauty and potential of our economic system that we CAN push Starbucks and other companies in that direction just buy what we choose at the coffee cart or in the grocery aisle.“

http://www.amazon.com/exec/obidos/asin/0465054676/ref%3dnosim/ lexico - Cached

Amazon.com: So You'd Like to... Become the Industry Leader-Part 8

  „Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time“

http://www.amazon.com/exec/obidos/tg/guides/guide-display/-/ 3dfvnfrcjgvco - Cached

Amazon.com: Books: Commodifying Everything: Relationships of the Market

  „"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified.“

http://www.amazon.com/exec/obidos/asin/ 0415935911 - Cached

Amazon.com: Books: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

  „It is truly inspiring. One simple, and telling, output from reading this book on a plane was that as soon as we landed I headed to the local airport Starbucks for a latte. I rarely even drink coffee! So powerful are the imagery and the passion for coffee in his story that you can almost smell the roasted dark beans, feel them running through your fingers, hear the sounds of the espresso machine and taste the coffee itself!“

http://www.amazon.com/exec/obidos/asin/0786883561/ - Cached

Amazon.com: Books: Espresso Coffee: Professional Techniques

  „in Seattle. His methods (particularly concerning the proper temperature for brewing) are the subject of much discussion, even derision, in the coffee community, because it is hard to get consistent results using his methods. That may be true, but his approach allows you to achieve near perfection about a third of the time, and decent results the rest of the time, while other methods will produce more consistent results, without ever equaling the best he can achieve.“

http://www.amazon.com/exec/obidos/asin/0897166159/ - Cached

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