Amazon.com: Books: Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands (#)
„them" atmosphere) for implementing similar efforts. By dissecting a series of relevant campaigns undertaken at the leading-edge firms mentioned above, along with those at other major players such as Harley-Davidson, Volkswagen, Celestial Seasonings, and Taster's Choice, Schmitt demonstrates its effectiveness while deftly pointing out salient techniques that readers might adopt. --Howard Rothman“
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„While I was honored to be a student at Le Fey at La Varenne the summer of 99, I was also delighted to see the approval copy of this book on her coffee table. The books reads just as she speaks. Her extensive knowledge gains respect with anyone who has been in any kitchen, and her personable style makes it a delightful journey to France for those who have traveled there, or those who hope to soon.“
http://www.amazon.com/exec/obidos/asin/0609602268/
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„Starbucks® DoubleShot is a convenient, bold, authentic Starbucks coffee experience. Take it with you for those of you who love the concentrated flavor of espresso, Starbucks® DoubleShot is just the thing. The ideal way to start a busy day! The original eye opener Enjoy the high quality, premium espresso experience you expect from Starbucks® wheneve“
http://www.amazon.com/exec/obidos/tg/detail/-/ b0002em5a2?v=glance
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„Through his three books and informative website (...), Ken Davids is a leading expert on coffees of the world. He is also the green bean guru to home coffee roasters everywhere and it is primarily for them this book was designed. For anyone exploring the many pleasures of roasting their own beans, Davids is the only comprehensive guide available, which makes it particularly maddening that the book hasn't been updated in five years. When Davids wrote the book in 1996, home coffee roasting was beginning its rebirth.“
http://www.amazon.com/exec/obidos/asin/031224665x/
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„Triple Sec, an ingredient that was added to the drink a few years after its conception, makes the whole thing come together. But why is it that this strange combination of spirits and soda actually tastes very similar to iced tea? We could tell you that it's because the juniper in the gin reacts with the molasses in the rum, creating a flavor that combines with the agave in the tequila that implodes with the neutral characteristics of the vodka, resulting in a chemical compound that, when looked at under a microscope, resembles the molecules found in tea leaves grown in Sri Lanka (on the south slopes, of course), but that would serve no purpose at all. The fact is, for one strange reason or another, this weird mixture of ingredients tastes like iced tea.“
http://www.amazon.com/exec/obidos/tg/feature/-/137270/
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